My career in design started in the advertising industry, working on websites, web and email campaigns, branding, etc. It was here that I witnessed the true power of understanding your consumers or users - knowing them well enough to craft experiences that lead to online conversions. Today, I find much more gratification in using that knowledge practically. Not to create sales or buzz, but to ensure pleasant experiences in everyday, online interactions. Because let's face it, everyday more and more of our lives include the use of technology so we might as well make it easy, or even fun, to use.
I am currently a Systems Analyst with a focus on UI/UX design and front-end development. The project I am working on at the moment is a web application which will be used to track and process accounts. See My Web Work
Through freelance work and personal projects I also have with traditional print design, photography, commissioned artwork and apparel and product design. Custom Jobs and Products
My role, as a UX/UI developer, is to analyze use cases and undertsand the intentions of users. Then to take that understanding and design an interface that makes this user journey the intuitive, effortless and pleasing to the eye.
I am well-versed in the latest Adobe Creative Cloud Suite Applications, my favorites and most frequently used being Adobe Illustrator and Photoshop.
I am handy in setting up, monitoring, and analyzing Google Analytics (and Google Tag Manager).
I have experience strategizing campaign journeys and website content architecture.
Other skills include illustration, graphic design, photography and photo editing, handwritten and digital lettering, cinemagraphs.
Bachelor of Fine Arts in Multimedia Design
May 2013 • Los Angeles, CA